In advertising, the argument between Flash and HTML5 is one where the ideas get pushed back as the gap between coder and creative widens.
Tag Archives: technology
Don’t advertise technology, advertise what it can do for you.
They’re all singing from the same song sheet but when it comes to 3D I’m not sure I’m hearing them.
All advertising ought to aim to go viral. The internet hasn’t made that possible, it has merely widened its reach – or quickened it at least.
As the line between advertising, PR and online disappears the primary skill-set will be in having the ideas needed to start the conversations or open brand ears to what the consumer wants.