The social media campaign for Resident Evil: Mercenaries was a success. And to prove it, Head First have been short listed for an award.
Tag Archives: social media
Does the world of social media carry with it new duties to truth? When it comes to representing others, I believe it does.
Social media is being trumpeted as the device that gives consumers a say in advertising. Whilst this may be true for some, extending the claim for everybody is a different issue altogether. This is a response to another blog.
The social marketing wave is threatening to drown us all in a sea of gurus and soothsayers. It’s becoming an area of evangelists whose message should be analysed rather than embraced.
Are there more people out there who engage with advertising in a passive way and if so, are we excluding them with all this talk about social media and interactive experiences?