To really compete against Apple’s iOS products, businesses should offer us a radical new way to interact with our world.
Tag Archives: microsoft
The removal of the logo video by Microsoft shows how self doubt can do more damage to a brand than any outside criticism.
There is only one sure-fire way to create new gaming audiences and to put consoles in the hands of people who may not have wanted one previously – innovation.
Have Microsoft allowed too much time to pass between announcing Natal/Kinect and its release? From all the chatter at E3 it seems the veneer has worn thin and people have already moved on to the next big thing.
Flying in the face of convergence, a games console seems to be more than just the software it offers. Delivering the right experience to the right audience is a perception issue and it will be interesting to see how Microsoft become grandparent friendly without alienating the more hardcore gamers out there.
When it comes to getting your message out, being bold is a great way to go. Microsoft are doing that with Natal and it is showing great confidence in their product – despite claims to the contrary.
Microsoft jump over Nintendo who must innovate now more than ever before.