Know what your audience wants. That’s key in driving them to your product.
Tag Archives: message
In advertising, the argument between Flash and HTML5 is one where the ideas get pushed back as the gap between coder and creative widens.
Feel-good ads are a way to identify with the needs of your audience but they carry a risk in doing so.
New technology demands advertisers take a new approach. Rather than deafen us with ever-increasing volume, they must work harder to let us hear the message they contain.
When exploring the form your message is to take don’t dismiss the obvious, it can still be effective.
Finding insights to what your customers want, rather than what you want them to want, is a matter of gaining insight into their needs.
OK, I’m going to shock you. You may not survive the process. You may find your world has been irrevocably … Read more »
Stating the bleeding obvious perhaps but many advertisers are still hung up on the medium, not the message.
iAds will be a lovely advertising system. But it’s not new and certainly not innovative. All products can benefit from such an approach if they opt to bring the sales message to the person, not send the person to the message.
When it comes to creating teaser ads, advertising creatives still need to excite and/or inform. Not everybody views the masterplan you’ve created and sometimes, an ad has to work as just an ad.