To really compete against Apple’s iOS products, businesses should offer us a radical new way to interact with our world.
Tag Archives: Business
There is no real risk for brands adapting their products into the digital world. The risk is in not doing it before someone else does.
When it comes to your business brand, interrogate every possibility to support it and promote it. However absurd.
The removal of the logo video by Microsoft shows how self doubt can do more damage to a brand than any outside criticism.
Have Microsoft allowed too much time to pass between announcing Natal/Kinect and its release? From all the chatter at E3 it seems the veneer has worn thin and people have already moved on to the next big thing.
Would gaming benefit by following United Artists and Image Comics in creating a publishing model that put power into the hands of the developer?
Is Hallmark’s move into the personalised card business driven by strategy or are they just late to the party?
Viewing a company’s business decisions can be a great way of analysing your own business approach. It’s important to spin your conclusions 180 and see what you can learn from that.
If it’s a craze then it needs to make money. If it needs to make money, advertising placements are the way to go. Or so it seems. Creating a business model is about more than reverting to paid for advertising. Or it ought to be.