To really compete against Apple’s iOS products, businesses should offer us a radical new way to interact with our world.
Tag Archives: apple
There comes a time when innovation has to give way to marketing. In the case of Apple, the physical phone no longer matters. What it can do is the only relevant differentiator.
Advertising, whether it’s a print ad or an App, needs to get people talking. Swing Pong was an idea to get people doing just that.
When it comes to your business brand, interrogate every possibility to support it and promote it. However absurd.
Ideas can’t be controlled no matter what systems gatekeeper companies such as Apple put in place. Ideas flow around such barriers.
Where are you going with that book? In the future we will all have books implanted directly into the brain. OK, maybe not. But they have evolved and will continue to. Are you ready to give people what they want?
The new device from Apple is just the latest in consumer temptation but is it just a novelty or a sign of a major shift in social evolution?
Apple’s ingenuity shines once again through the magic mouse.
A rather delicious variation on apple pie.