When it comes to getting your message out, being bold is a great way to go. Microsoft are doing that with Natal and it is showing great confidence in their product – despite claims to the contrary.
Tag Archives: Advertising
Can advertising be more effective if it approaches “problems” from a more positive angle? Can showing us the benefits rather than the costs be, well, more beneficial?
As the line between advertising, PR and online disappears the primary skill-set will be in having the ideas needed to start the conversations or open brand ears to what the consumer wants.
So, perfume ads – what’s all that about?
When it comes to selling video games to children, advertisers are on thin ice. Is there a correlation between the game and a violent society?
Using celebrities in advertising campaigns can be brilliant. More often it can be a disastrous waste of money.
In the interconnected world, there may be no such thing as acting locally anymore. We must think globally and create messages that work across the world.
What impact has Activision’s advertising strategy (not marketing strategy) had on the figures for Modern Warfare 2?
Our campaign for Resident Evil The Darkside Chronicles has just gone live.
What’s your strategy when it comes to personal promotion? Is it really as stand out as you think it is or is it interchangeable with every other agency or person?