Advertising is about finding the balance and understanding that a product won’t be everything to everyone.
Tag Archives: Advertising
Understanding and then utilising memory in creative can be an effective way of helping consumers see the relevance in your message.
In the vast, interconnected web of our consumer lives the real effort goes in knowing the many different faces of the gamer and seeing the product as they would see it rather than how the product manager would.
Can advertising only truly engage once it is freed from the need to inform? The rise in cool creative from “ordinary” people points to a new burst in creative engagement.
In a world of digital downloads how are you going to make your product stand out? At Head First we ask questions and shape the creative to suit the product.
Advertising doesn’t sell… it creates the urge to buy. This simple way of looking at our job governs the way we approach the creation of advertising.
Social media is being trumpeted as the device that gives consumers a say in advertising. Whilst this may be true for some, extending the claim for everybody is a different issue altogether. This is a response to another blog.