Feel-good ads are a way to identify with the needs of your audience but they carry a risk in doing so.
Tag Archives: Advertising
A grumpy old look at how advertising looks to a young audience in order to satisfy creative, if not economic, needs.
Advertising digital products digitally can be easily measured to ascertain success. For Dead Rising Case Zero, the work was a resounding success.
For Dead Rising 2, Head First created a campaign of multiple marvels. From dynamic themes to packaging, viral images to crazy ass weapon videos.
Don’t advertise technology, advertise what it can do for you.
Marketing often loses sight of the fact that the practise comes from the marketplace and gifted gabbers selling in a fast and effective way.
There is more to writing ads than coming up with a clever line to appeal to broadsheet readers and University students, understanding the many different groups and sub-groups is vital to writing effective advertising.
Companies are still advertising brands by issuing declarations when they ought to be starting conversations.