This was a surprise.
You might think any person infected with a virus that turns them into a zombie would be a surprise.
And of course, you’d be correct.
But landing some Resident Evil 6 work was even more of a surprise because we were all zombied up with our work on other titles in the RE universe in addition to the Dead Rising world. But death and suffering seems to be our lot in life and so we produced first the incredible special edition packaging and then an online campaign and then a TV ad and then a launch trailer and mixed in were some great pieces of merchandising to really get things going.
Which all goes to show that once infected, you can never be cured of loving this great brand. And when you love something, it’s easy to produce incredible work for it.