The NBA2K 13 project involved creating a HUGE range of web assets for a HUGE online campaign. The ads needed to be fast paced and highly eye-catching.
That was the easy bit.
Things got really tough when we also had just over a week to deliver the entire campaign globally. Localisations, territory-specific requirements and video, all provided with a touch of a smile and some good old down-to-earth YES WE CAN.