If there’s one thing you’ll see when looking at video game packaging it is a rut. Styles come into fashion and are chased by every last publisher wanting to be associated with that trend or that product.

I’m surprised we haven’t seen video games with lolcat references yet.

But every now and again we see an agency break from the pack and lead the way.

Points a-plenty for those of you can see where I’m going with this.

Yes, Head First produced this incredibly VISIBLE range of marketing materials based on a strategy we devised. And yes, it rocked.

But that’s because we believe the biggest risk in marketing is taking no risk at all.