The last thing you want when you have the latest games console playing the best games, is your experience being diluted by shoddy 3rd party equipment.

Enter Gioteck and their range of support equipment in need of a rebrand.

The product was sound but it wasn’t being associated with the right kind of crowd – the crowd who want every part of their experience to look and feel awesome.

Think of surfing. Do you get surfers stepping out with utilitarian, unbranded boards?


Of course not.

Looking cool is part of the process. Part of the joy.

Our work across the Gioteck range provided that missing element.