Make the big man stand out. Make him tough and make him awesome. He’s Lee Majors meets the guy from Stargate Atlantis (he is – just look at him). He’s someone who can take care of himself, someone you can rely on and identify with but most of all, he’s someone with a BIONIC ARM.
And how cool is that?
Leaving aside the question of why bionic people never have a full set of limbs bionically enhanced, this game needed to stand out. Which is lucky, damned lucky because that’s what we do.
In creating the main art, Head First also produced a highly visible ad campaign and a trailer.