Join the committee of creative design
September 1st, 2009
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Nobody likes a committee. Creatives and critics alike unite to condemn work created by committee. You know the sort of work: it starts off “great” and then gets passed around by the client, first to team members who make their changes, then to the colleague in accounting who is supposed to represent the impartial purchaser or end user. Finally the work gets passed upstairs, to the first boss who repeats the process before handing it further up the chain. The work gets watered down, altered beyond recognition and marked with ideas that were never intended. Nobody likes a committee. Read more…