Who would have thought that when this little game came along I’d have ended up knowing a little bit more about Japanese history?
Sengoku Basara began as another website job, showcasing the awesome imagery and video associated with the game.
Then it was casually mentioned that the characters were all taken from history and the project took on a new light as we discussed just how in touch with history many Japanese people are. Especially the feudal stuff.
Sengoku Basara’s characters are all shoguns who added to the rich tapestry of Japanese history. Shoguns such as Ieyasu Tokugawa, Masamune Date, Mitsunari Ishida (pictured above and much cooler here than on his Wikipedia page) and Yukimura Sanada.
Fascinating stories but it’s highly doubtful that any of them could punch through buildings or fly.


I swore to myself when I was initiated into the Cub Scouts that I would never, ‘pon my honour, ever make a pun as bad as that one. As with most things in life, however, promises are made to be broken. Circumstances change and what seemed like a good idea at the time now looks dated and out of step.
Enter 2K Games, a company we’ve had dealings with in the past and for whom we have nothing but love and affection. OK, you can sidestep the client loving if you like and skip to the part where we say they came to us to request a new perspective on their International website. The world of HD video was passing them by and the amazing visuals they had in their games wasn’t being shown to full effect.
Head First came up with a new look which evolved the great work done previously and which would enable 2K to showcase their games in line with modern technology. Times continue to change, of course, and we’re aware that we’ll soon be beaming the demo packs straight to the cerebral cortex.
But we’ve got an App for that.
In addition to the design work, something within Head First just doesn’t stop thinking and we have also put in place several neat sub-branding opportunities for use in subsequent development.

Play MotoGP
A project that went live recently was www.playmotogp.com and it’s a sweet one.
Taking its cue from the key art and advertising campaign we produced, the website is a repository for information about the game. And what a game it is shaping up to be. Our trailer (featured on the site) gives you the first, early glimpse of just how radical the game will be. All the realism you’d expect from a licence that prides itself as being the fastest bike event in the world but with the kind of game development thinking that makes these sorts of products stand out from the competition. And let’s face it, there’s plenty of pretty excellent competition out there. Read more…
In addition to advertising campaigns, Head First also produces a wide variety of websites. We like to think we approach the subject of web design in the same way as we do advertising and packaging – by seeing life itself as a challenge to be solved. Read more…

The new Head First website
Our website, like that of many agencies, was built when dinosaurs roamed the earth. Then, about a year ago, Carl and I began to put plans into place for a meteoric event. It was to wipe out the old site completely and replace it with a site better adapted to life in the new world. Read more…