Dear Rising 2 is an interesting case in all kinds of ways, not just because of the range of materials required or the scope of the strategy but also because it has leapt ahead in the digital download stakes (pardon the pun).
Dead Rising 2: Case Zero was released as a prologue to the main game and available through Xbox Live – an arena not unlike Apple’s App Store and one which will undoubtedly develop massively in the years to come as product switches away from traditional retail outlets.
For us, Case Zero represented a chance to show how advertising can have a measurable effect upon sales and it’s fair to say that NOBODY was disappointed. The game broke all records and a sequel is scheduled to follow sometime after the release of the main game we’ve been working so hard on.
Here’s just one of the ads produced to raise awareness and provide some kind of back story to the launch.
Sorry, this post requires a spot of Flash. We won\'t make a habit of it though.
In addition the packaging, dynamic theme, POS and online campaigns created for the Dead Rising 2 project, the folk at Head First were pretty stoked to work on bringing protagonist Chuck’s bike to life. For real.
To do this, Head First brought in bike refitting experts Purissima Corse who would provide all the know-how and elbow grease needed for the job. Purissima Corse (a local Manchester team) surpassed all expectations throughout the project, delivering a bike that was authentic down to the last detail.
From acquiring the base bike to stripping it down to the nuts, the new bike had to be authentic as well as encompassing a massive twin chainsaw rig suitable for the daily commute.
Here are a couple of grabs of the process just to show the level of detail that went into it.
Stripping it all back and repainting every part.
Every part had to be repainted and customised.
The final bike - the duct tape works.
Who would have thought that when this little game came along I’d have ended up knowing a little bit more about Japanese history?
Sengoku Basara began as another website job, showcasing the awesome imagery and video associated with the game.
Then it was casually mentioned that the characters were all taken from history and the project took on a new light as we discussed just how in touch with history many Japanese people are. Especially the feudal stuff.
Sengoku Basara’s characters are all shoguns who added to the rich tapestry of Japanese history. Shoguns such as Ieyasu Tokugawa, Masamune Date, Mitsunari Ishida (pictured above and much cooler here than on his Wikipedia page) and Yukimura Sanada.
Fascinating stories but it’s highly doubtful that any of them could punch through buildings or fly.
Resident Evil The Darkside Chronicles
It took me five minutes to write the headline to this post. Five minutes of typing, deleting, typing. It may not look like it was worth the effort.
“Resident Evil Campaign”. Guess what this post is about?
Over the past few months we have been working on a number of campaigns. The one for Resident Evil has just gone live. It’s a pretty simple proposition: it’s a scary game and it’s for the Wii.
Take a look at the ad over on Ads Of The World where there are some interesting comments being said. I’d agree with some of them. I’ve banned anyone here from voting on the ad because that’s just stupid.
There are too many agencies out there rigging the vote to make themselves look great. There’s a world of difference between appearing to be great and actually being great. We’re working towards the latter.
Resident Evil The Darkside Chronicles
