The bandwagon gets a rough ride. Jump on board and everyone thinks you’re being lazy. The bandwagon haters form their own to ride alongside you and throw insults in your path.

It’s a fad, a phase, the next big thing. The bandwagon is, they say, where the also-ran sits, the followers, the sheep. Don’t ride the bandwagon because you’ll never find your way home to the cool stuff.

So iPhones and social media are what to avoid, hate Flash and eBooks. They have none of those on the anti-bandwagon bandwagon. Go your own way and travel with us.

But you’re in Marketing, they say, so what can we expect. The things we like don’t need marketing. Paper books and cathode ray tellys, open source systems and food from the bins. These are a few of our favourite things.

They are wrong though. The bandwagon isn’t such a bad place to be. Sure it gets crowded but what’s wrong with that? If you’ve something to say you need people to hear. A wagon full of people enjoying a trend or a movement or a product isn’t such a bad place to be. We all have to spend our leisure time doing something and if other people are drawn to a particular thing then maybe, just maybe there’s something to it. Something worth participating in, something worth enjoying alongside others.

It’s not all bad, this like-minded thing.

Yes, the bandwagon is fine form of transport. Hitch yourself to it and see where it takes you.

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