Boyle could add talent to the right product
May 6th, 2009
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At the start of the year my colleague, Carl Pugh, wrote about how best to tackle a year in which the word ‘recession’ would feature heavily. Five months in and the news media seems confused as to whether it should be reporting we will emerge in 2010 or whether we’ll sink under the weight of the trillion pound debt. I’ll leave the future to the kids and focus instead on another aspect of the article – celebrity advertising. Why? Well because I just read a story about Susan Boyle. Read more…
