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	<title>HEAD BLOG &#187; stories</title>
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	<description>Read this, laugh, then ask us to pitch</description>
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		<title>Finding the extraordinary</title>
		<link>http://www.head-first.co.uk/headblog/2009/12/finding-the-extraordinary/</link>
		<comments>http://www.head-first.co.uk/headblog/2009/12/finding-the-extraordinary/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 07:00:10 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://www.head-first.co.uk/headblog/?p=766</guid>
		<description><![CDATA[Even the most mundane of events or products has something unique about it. To find the extraordinary we can look to the marketing managers and salesmen or we can find inspiration in the writers who observe the unique around them.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m looking for something special. Around me are the hills of Grasmere and I have my nose in a dusty old bookshop that rarely discounts, barely organises and never, ever, sells stamps.</p>
<p>The hills ought to be enough. Their splendour is clear and painters and poets could lead me by the hand through every life, every unique life, which has been caught in their shadow.</p>
<p>Instead I turn to another country as a book by Tove Jansson (of Moomin fame) shows me not the majestic beauty of Wordsworth but the ordinary lives of a tiny collection of people in a Swedish hamlet. And it is this sense of the ordinary that most captivates me because it is something I strive for whenever I write or whenever I start my working day.</p>
<p>Take this sentence:</p>
<blockquote><p>People woke up late because there was no longer any morning.</p></blockquote>
<p>How ordinary. How extraordinary. In context it is a simple sentence relating the behaviour of people caught in the long darkness of winter. This is Sweden, remember. A simple sentence gives us a simple behaviour and a complex insight into the people who exhibit it.</p>
<p>From the ordinary activity of sleeping in late to the extraordinary people who do so, there is always something more in every detail.</p>
<p>We just need to find it.</p>
<p>&copy;2012 <a href="http://www.head-first.co.uk/headblog">HEAD BLOG</a>. All Rights Reserved.</p>.]]></content:encoded>
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		<title>Is the concept of collecting being lost?</title>
		<link>http://www.head-first.co.uk/headblog/2009/05/losing_our_collections/</link>
		<comments>http://www.head-first.co.uk/headblog/2009/05/losing_our_collections/#comments</comments>
		<pubDate>Tue, 05 May 2009 12:40:11 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.head-first.co.uk/headblog/?p=108</guid>
		<description><![CDATA[Does the concept of collecting have a place in a digital world?]]></description>
			<content:encoded><![CDATA[<p>At just after 6:30 this morning I logged on to <a title="Head First Dom's Twitter stream" href="http://www.twitter.com/headfirst_dom" target="_blank">Twitter</a> and saw a post by <a title="Jonathan Carroll" href="http://www.jonathancarroll.com/" target="_blank">@JSCarroll</a> recommending a <a title="The Museum of Whatnot" href="http://www.fiftytwostories.com/?p=335" target="_blank">story</a>. I&#8217;ll flick through these sort of recommendations quickly and easily, slipping them between the pages of my journey to and from work but leaving them in the background, often not caring if they stay or get lost. This one, however, stuck. I started reading before I caught my train, I continued it during and then I re-read a couple of times afterwards. Have a read of it, you&#8217;ll see why it was recommended.<span id="more-108"></span></p>
<p>The more I think about <a title="The Museum of Whatnot" href="http://www.fiftytwostories.com/?p=335" target="_blank">The Museum of Whatnot</a> the more I see myself and the process that brought it to my attention. This isn&#8217;t going to be a post about the usefulness of Twitter &#8211; I&#8217;ll leave that to other people or another day. It&#8217;s more about the way in which I use Twitter as a stream in which to stand. I&#8217;m happy not to get too caught up in it, not to collect each and every post from people like Jonathan and I wonder if that&#8217;s common. Because if it is then are other people, like me, eschewing the collecting of other things? Do people still collect <em>stuff </em>to litter their homes with? Or is this idea being replaced by purchase and disposal as we invest our finances in consumer electronics and transitory entertainments?Is de-cluttering just another way of urging us to forget the past and buy into the future?</p>
<p>To give you an example or two, I&#8217;ve just signed up to <a title="Spotify" href="http://www.spotify.com/en/" target="_blank">Spotify</a>. Where will this leave my desire to collect music? I used to enjoy owning the LP, then the CD, then I was content to have a hard drive full and move my CDs to the attic. If I were to get a <a title="The Kindle - will it kill book collecting for the everyman?" href="http://www.amazon.com/dp/B00154JDAI" target="_blank">Kindle</a> then would my room busting collection of books go a similar way (and then how would I respond to late night discussions in which I currently often dart into another room and come back with an old paperback)?</p>
<p>Even as I type I&#8217;m aware that pressing the publish button consigns these thoughts to an archive, soon to be trawled by a diminishing number of people. But then, maybe that&#8217;s where the pleasure truly lies &#8211; of being one of just a handful of people who discover that dusty museum and then share the rarest of loves.</p>
<p>&copy;2012 <a href="http://www.head-first.co.uk/headblog">HEAD BLOG</a>. All Rights Reserved.</p>.]]></content:encoded>
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