Long after conceeding ground to Microsoft and their “two buttons HAS to be better than one” thinking, Apple have come with something ingenious. No, not THREE buttons – NONE. That’s right. Seems like buttons are a thing of the past as anyone using one of their slick new keyboards might tell you. Clive Sinclair eat your heart out.

Fairly soon, Apple will be responsible for a gesture based keyboard, then that will evolve into a lazy wave of the hand to indicate, y’know, just go away and do my work for me willya.

The video looks slick. Very slick. Why go to all that trouble of rolling a finger on a moving wheel when you can just slide your finger down a glossy piece of plastic?

It does, in all fairness, perform really well as a mouse and does away with all the miniscule side buttons that seem to be following Microsoft’s philosophy. And of course, it looks great. like an iPhone fell face down in a bath of milk.

But what’s really clever about the “magic mouse” is that Apple have created the solution to a problem nobody knew existed.

©2012 HEAD BLOG. All Rights Reserved.

My train journeys to and from work can often be my most productive. Last night I solved a coding issue I’d been wrestling with all day whilst walking to the station. Half of me wanted to rush back to the office and try out my new routine, vividly coded in my mind. The other half patted me on the back and allowed for a calmer walk knowing that tomorrow would see everything come together.

Had I returned to the office I might not have thought about this vital problem solving method. I might not have reached for my phone and begin typing out other ideas that seemed to have been released from the dam. My own connectivity, linked as I was to all the Head First systems by phone, came surging to the fore. Because that’s what is increasingly becoming important in this hands off approach to problem solving. It’s all very well being able to step out of the office in order to find a fresh perspective but then, when it comes, how wonderful it is to be able to dip into the pocket and scribble, take notes, dictate – whatever it takes.

I think this concept is at the route of all good, modern advertising too. To create something knowing that it will accessed, reinterpreted and even reused in any of so many ways is liberating and defining. To step away from what you have created means it can often return in new, exciting ways.

©2012 HEAD BLOG. All Rights Reserved.