HEAD BLOG

The beautiful thing about working with video games is the sheer range of subjects you get to cover. One minute you are working on a sci-fi game and the next you are producing visuals for a cookery app. “Normal” agencies don’t get to flit around the product gamut as we do. It means that even though some companies see as as “specialist” others see the experience that we bring.

So when MBN Events came knocking we were pleased to put on our Sport Billy hat and begin producing the kind of exciting visuals that have helped sell games for UEFA, WWE, Race Pro and many other titles that in a normal world would take all the energies of top agencies.

Head First approach work in the same way, regardless of client size. We take a look at the consumer market in which such products rest and create imagery and ideas that measure up to the standard of quality expected whilst also standing out in terms of recognisable identity. Again, coming from the video game industry where every (for example) war game can look the same we have found that being distinctive can make all the difference.

For MBN we have begun producing high quality visuals to continue their already high quality approach for both print and video.

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There’s been a lot of talk over the years about the death of print. Newspapers have been terrified by it and, in turns, avoid, deny and confront the possibility. Video games seem to be moving away from it, lured by the sultry promises of online advertising and smooth online deliveries through systems such as Steam. Apple have made digital delivery a reality with the App Store and we have all seen, and perhaps experienced, the ease with which new software can be obtained, bypassing the traditional bricks and mortar distribution channels.

There’s little point denying it or fighting it. The future of print and boxed product has changed radically. Read more…