Don’t speed or you’ll kill someone.

Don’t try to claim benefits because we’re always watching you.

Give us £2 a week or children will continue to be hurt.

Ironically, the one ad I saw that was positive was for ID cards which said that if you carried an ID card, you could prove how old you were. Presumably this was the Government’s way of helping young looking 18 year olds to start binge drinking.

It’s as though we respond better to the stick than the carrot. And that might be true.

But it might not be.

Because if there is one thing I have learned it’s never to take other people’s research or “facts” for granted.

Contrast it with this neat viral for TV Licences over in in Sweden. I don’t know how effective it has been but it made me smile. I don’t know if it would make me change my behaviour because I pay the fee now but I think I’d feel good about it.

It’s different.

It’s positive.

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