Be bold and people will die for you
An eye on the future
Natal is exciting.
I was excited when the Wii was announced (and remain so to this day) but Natal is something else entirely. A hands-free approach to gaming which can change everything.
At Head First, where we strive to find what is exciting about any product, that’s something to sit up and pay attention to.
What’s more exciting, however, is how Microsoft are beginning to crank up the interest in it.
On Wednesday, Sony issued a press release to inform the world that their version of the Wii motion sensor was delayed. For those of you who aren’t glued to video games, Sony are entering the same market as Nintendo Wii motion and Microsoft’s Natal system. Their answer, announced last year will arrive in the form of a wand device which would be tracked by cameras similar to those on the Nintendo Wii.
On its own that would have been impressive.
But then Microsoft blew everyone out of the water with Natal. If that were me, I’d have taken my wand home and sulked for a while, muttering about not being understood.
To their credit, Sony haven’t done that and without getting a hands-on experience I can’t tell whether it won’t be even more successful than Natal. I certainly hope it competes because I love what Sony does.
So what’s exciting about Microsoft’s approach?
Apart from the technology, which sounds amazing, it comes down to Wednesday and Sony’s press release.
Microsoft took their time, all of a handful of hours, and responded with a bold claim about Natal.
It was, they said, “fraught with risk“.
This is a great thing to say. Put yourself in a movie for a minute and listen to the dialogue when two heroes are faced with an almost impossible situation. They think of a plan. “It’s risky, ” they say, “but it might just work”.
That’s what Microsoft have effectively done. Showing great confidence in their product by making claims to the contrary.
It sounds like they aren’t going in quiet on this one.
