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	<title>HEAD BLOG &#187; mince pie</title>
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	<description>Read this, laugh, then ask us to pitch</description>
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		<title>Pie in the sky</title>
		<link>http://www.head-first.co.uk/headblog/2009/12/pie-in-the-sky/</link>
		<comments>http://www.head-first.co.uk/headblog/2009/12/pie-in-the-sky/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 10:10:38 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[mince pie]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.head-first.co.uk/headblog/?p=804</guid>
		<description><![CDATA[It's a hard life here at Head First. As well as producing awesome advertising and packaging for global products, we've also been at work to bring you the ultimate Mince Pie-off. Rush out now and buy the best.]]></description>
			<content:encoded><![CDATA[<div id="attachment_805" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-805" title="mince-pie460" src="http://www.head-first.co.uk/headblog/wp-content/uploads/2009/12/mince-pie460-300x180.jpg" alt="It's what's on the inside that counts." width="300" height="180" /><p class="wp-caption-text">It&#39;s what&#39;s on the inside that counts.</p></div>
<p>The results of a two month research programme, during which life, limb and tooth were sacrificed for the greater good, are finally in. 25 varieties tasted and tested and a whole lot of debate, argument and violence went into the final decision.</p>
<p>There were rules. Of a sort. We had to test the pie, not drown it in a sea of cream, custard or whisky. It had to be served cold, on its own &#8211; not wrapped up in anything fancy or placed in the mouth by a beautiful man or woman. These pies, in other words, had to be good on their own. Everyone had their own criteria (and that&#8217;s something we&#8217;ll work on for next year) so for some it was a matter of whether they could taste the booze (thanks Jeni) or whether they gave good recourse to the Rennie pills (thanks Dave). Some wanted a specific sensation for the pastry whilst others just wanted a good all-rounder.</p>
<p>Strangely enough, I was the only person to taste 99% of the pies. But my opinion didn&#8217;t carry any more weight.</p>
<p>Although in the end, I did.</p>
<p>Enough of pre-snack speech. On with the results. In reverse order:</p>
<p>20. JOINT Cake Collection (Netto) &amp; Cake Collection Iced (Netto)<br />
19. CO-OP<br />
18. Marks and Spencer Luxury All Butter<br />
17. Aldi Specially Selected<br />
16. Marks and Spencer Lattice<br />
15. Sainsburys<br />
14. Mr. Kipling<br />
13. JOINT Walkers Glenfiddich &amp; Tesco Deep Filled<br />
12. Aldi Holly Lane<br />
11. Mayall / Birds Rustic Mince coins<br />
10. Booths All Butter<br />
9. Marks and Spencer Deep Filled<br />
8. JOINT CO-OP Luxury &amp; Sainsburys Taste the Difference<br />
7. Marks and Spencer Connoisseur<br />
6. Booths Minis<br />
5. Costco<br />
4. Asda All Butter<br />
3. Greggs<br />
2. Tesco finest<br />
1. Buckley&#8217;s Uppermill (Carl&#8217;s local bakery)</p>
<p>And there you have it. Very pleased that a local baker won out. Very sorry to see my own baking attempt slide off the bottom scale.</p>
<p>Until next year <img src='http://www.head-first.co.uk/headblog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>&copy;2012 <a href="http://www.head-first.co.uk/headblog">HEAD BLOG</a>. All Rights Reserved.</p>.]]></content:encoded>
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