Selling the sizzle
July 24th, 2009
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Whilst hunting around for cool TV spots yesterday I came across this one from JWT NY. And it got me thinking on quite a few topics. Read more…
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Posts Tagged ‘effective advertising’
Advertising works. It’s a fact.
June 2nd, 2009
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We’ve all seen this. We’ve seen it so often that it doesn’t deserve to be called a phenomenon. So let’s not.
I’m talking about the act of rumour outweighing fact. Read more…