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Posts Tagged ‘concepts’

Control your message

August 14th, 2009 No comments

I sent an SMS to a friend asking “hey dude, how goes the good fight?”

To you, the use of the word “dude” may be only one part of what makes you react violently against my character. Add the concept of a good fight, the word “hey” and you are positively spitting.

But then, you weren’t meant to read my personal SMS. You weren’t meant to understand. Read more…

Categories: Work Tags: ,

The element of suprise in advertising

July 23rd, 2009 1 comment

Exit, pursued by a bear.

Read more…

Categories: Work Tags: , ,

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