Play MotoGP

A project that went live recently was www.playmotogp.com and it’s a sweet one.

Taking its cue from the key art and advertising campaign we produced, the website is a repository for information about the game. And what a game it is shaping up to be. Our trailer (featured on the site) gives you the first, early glimpse of just how radical the game will be. All the realism you’d expect from a licence that prides itself as being the fastest bike event in the world but with the kind of game development thinking that makes these sorts of products stand out from the competition. And let’s face it, there’s plenty of pretty excellent competition out there.

The developers (Monumental Games) understand that not all of us want to shave 0.0003 seconds off a lap record. Some of us, maybe the not-so-good-at-games few of us, like to just enjoy speeding around the track and showing off a bit. Because, like, we didn’t want to win the damn thing anyway. Winning is for losers. Monumental have, therefore, created a game that actually rewards you for having a bit of style about you. Sure you can be the robot genius rider who can’t be touched but the crowds love a celebrity so it’s cool to be that person too. And maybe your coolness can win you enough backing to afford the sort of bike that will WHOMP that robot nerd driver. Yup, I’m thinking Street Hawk.

Head First came up with the positioning line “…because winning isn’t everything” and the campaign sort of spins wildly out of control from there. In a carefully strategic manner of course.

The website will feature trailers, podcasts, news and up to the second leaderboard information as we rapidly approach and then overshoot the release date.

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