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	<title>HEAD BLOG &#187; bold</title>
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	<description>Read this, laugh, then ask us to pitch</description>
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		<title>Be bold and people will die for you</title>
		<link>http://www.head-first.co.uk/headblog/2010/01/be-bold-and-people-will-die-for-you/</link>
		<comments>http://www.head-first.co.uk/headblog/2010/01/be-bold-and-people-will-die-for-you/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 08:00:43 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[bold]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[natal]]></category>
		<category><![CDATA[nintendo]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://www.head-first.co.uk/headblog/?p=895</guid>
		<description><![CDATA[When it comes to getting your message out, being bold is a great way to go. Microsoft are doing that with Natal and it is showing great confidence in their product - despite claims to the contrary.]]></description>
			<content:encoded><![CDATA[<div id="attachment_896" class="wp-caption alignleft" style="width: 284px"><a href="http://www.head-first.co.uk/headblog/wp-content/uploads/2010/01/project_natal.jpg"><img class="size-medium wp-image-896" title="Project Natal" src="http://www.head-first.co.uk/headblog/wp-content/uploads/2010/01/project_natal-274x300.jpg" alt="Project Natal image" width="274" height="300" /></a><p class="wp-caption-text">An eye on the future</p></div>
<p>Natal is exciting.</p>
<p>I was excited when the Wii was announced (and remain so to this day) but Natal is something else entirely. A hands-free approach to gaming which can change everything.</p>
<p>At Head First, where we strive to find what is exciting about any product, that&#8217;s something to sit up and pay attention to.</p>
<p>What&#8217;s more exciting, however, is how Microsoft are beginning to crank up the interest in it.</p>
<p>On Wednesday, Sony issued a <a title="Sony delays motion control" href="http://news.bbc.co.uk/1/hi/technology/8469928.stm" target="_blank">press release</a> to inform the world that their version of the Wii motion sensor was delayed. For those of you who aren&#8217;t glued to video games, Sony are entering the same market as Nintendo Wii motion and Microsoft&#8217;s Natal system. Their answer, announced last year will arrive in the form of a wand device which would be tracked by cameras similar to those on the Nintendo Wii.</p>
<p>On its own that would have been impressive.</p>
<p>But then Microsoft blew everyone out of the water with Natal. If that were me, I&#8217;d have taken my wand home and sulked for a while, muttering about not being understood.</p>
<p>To their credit, Sony haven&#8217;t done that and without getting a hands-on experience I can&#8217;t tell whether it won&#8217;t be even more successful than Natal. I certainly hope it competes because I love what Sony does.</p>
<p>So what&#8217;s exciting about Microsoft&#8217;s approach?</p>
<p>Apart from the technology, which sounds amazing, it comes down to Wednesday and Sony&#8217;s press release.</p>
<p>Microsoft took their time, all of a handful of hours, and responded with a bold claim about Natal.</p>
<p>It was, they said, &#8220;<a title="Games Industry" href="http://www.gamesindustry.biz/articles/microsoft-natal-is-huge-investment-fraught-with-risk" target="_blank">fraught with risk</a>&#8220;.</p>
<p>This is a great thing to say. Put yourself in a movie for a minute and listen to the dialogue when two heroes are faced with an almost impossible situation. They think of a plan. &#8220;It&#8217;s risky, &#8221; they say, &#8220;but it might just work&#8221;.</p>
<p>That&#8217;s what Microsoft have effectively done. Showing great confidence in their product by making claims to the contrary.</p>
<p>It sounds like they aren&#8217;t going in quiet on this one.</p>
<p>&copy;2010 <a href="http://www.head-first.co.uk/headblog">HEAD BLOG</a>. All Rights Reserved.</p>.]]></content:encoded>
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