Head First Work – big brands, big creativity
Every now and again we like to sit back and take stock of the remarkable range of super huge brands worked on at Head First. That such global companies have been trusting their IP to us for over 10 years now means that we are getting something right.
Too often, work for these brands doesn’t bring anything else to the mix. Maybe it is because with these brands comes a large and rich resource library from which to pull high quality art. It could be a simple job to align the images and add the necessary logos before handing it back to the client as “job done”.
The strategic arm of Head First always makes us go further and add whatever value we can into a job. This ad for Ben 10 Cosmic Destruction is one such example where we sought to bring a sense of the bigger picture to the page – one not found in the asset library.
It seems appropriate, somehow, to be talking up this game in our tenth year. The Ben10 license is one rich in imagery and a great example of how Head First works within style guides to create something that adds energy and va va voom to video game marketing.