Over the years we have produced a lot of online campaigns for 2K Games. We understand the business of creating standout creative and the process of making it work technically. So when we began to look at their main global presence outside of the US we asked ourselves a lot of questions concerning functionality. Sure, there often had technical answers but at heart they were creative issues. They were issues of how to deliver a sales based message to the consumer. 2K want to sell games. To do so they must first, create great games (and have you SEEN Borderlands?). Then they must create a framework of exciting ways in which to show the public just how great that game is. Everything from amazing trailers and luscious, tactile packaging to entertaining and engaging advertising needs to support the launch.

And of course many people who have their interest piqued by these materials want to come direct to the horse’s mouth and look for any nuggets of information they might have missed.

Step up to the plate www.2kgamesinternational.com. Our work on this site involved redesigning it for a world who wanted everything bigger and better than it was before. Bigger screenshots, bigger trailers, bigger websites and a much, much better user experience. We made it more personal and built in more potential for web standards to take it even further in the years to come.

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