Advertising is about understanding the balance
My phone isn’t very good at making calls. I wouldn’t swap it for another.
I have a computer that isn’t very comfortable to type on. But that’s ok. Because I have another that is. That one just doesn’t show video very well.
Luckily I have a solution for that. I have a third computer that is perfect for typing and has a great screen. Everything looks amazing on it.
Only, it’s not portable.
Many people won’t go to these extremes of course. Many people will have one computer that does more or less everything they need, more or less satisfactorily.
I have a TV like this. It’s not flat. The colour is fading and the sound gives the sensation I’m sat in another room.
I’m ok with that.
Most things in life are about balance, about finding the one thing that matters most to you and just accepting the failings of the rest.
Sometimes advertising has to face up to this fact too.
You listen to a bunch of really cool things about a product and you realise that for every cool thing, there will have been a compromise. It could be screen size, it could be portability.
It will be something.
The trick is to understand what matters most and focus on that.
You can’t be everything to everyone.