The new form of advertising isn’t selling
OK, I’m going to shock you. You may not survive the process. You may find your world has been irrevocably destroyed.
Don’t say I didn’t warn you.
Advertising isn’t new.
Don’t shoot the messenger. It’s the plain and simple truth.
Yet many people think it is.
They must do.
Because when it comes to advertising on the internet, they seem to throw out all the experience we’ve collected over the past hundred or so years.
Perhaps in the early days of Flash, after seeing nothing but blue hyperlinks, white text and grey background, people saw image led advertising as new, as a drink of water in the desert. Perhaps.
These days there is no such excuse. The prevalence of ad blockers show that we are, in the main, quite used to advertising on the internet and hold it in the same, suspicious regard as all other forms of advertising.
So where are the messages.
And why do so many ads not only avoid supplying us with a reason to buy but actively discourage us from making an informed decision on the purchasing process by holding of on the information until we ‘clickthrough’?
It must be a new form of advertising.
And I’m not sure I want to buy into it.