Comments on: For advertising to work it has to intrigue, excite or interest http://www.head-first.co.uk/headblog/2010/02/for-advertising-to-work-it-has-to-intrigue-excite-or-interest/ Read this, laugh, then ask us to pitch Thu, 05 Jan 2012 16:41:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: andrea http://www.head-first.co.uk/headblog/2010/02/for-advertising-to-work-it-has-to-intrigue-excite-or-interest/comment-page-1/#comment-349 andrea Fri, 26 Feb 2010 09:52:14 +0000 http://www.head-first.co.uk/headblog/?p=965#comment-349 I don't get confused.com's message either, I saw the billboard with the jeans first in the train station and one somewhere in town close to uni. My thoughts followed the exact same pattern as yours but I'm aware that because I'm a discerning person used to advertising, probably the TV would have been more revealing. Then I thought I'm not in their target audience because I don't watch TV...the only reason gocompare and comparethemarket have made it to my ears was due to the talk of town on twitter and the way it spread. One was clever and cute, the other was so annoying and bad it was almost good. They lost me on the billboards - "it pays to be confused.com". Thinking of this from an outsider's perspective, I think what do you mean it pays to be confused? Or does it pay to be ON confused.com? I know the McDonald's ones too and I agree that they're ever so slightly confusing, especially after they ran the 99p chicken mayo a while ago, also with a big image of a hamburger on it. I think they forget that for a lot of people, a hamburger is 2 pieces of bread with something inbetween, whether they call it chicken mayo or triple cheeseburger. I don’t get confused.com’s message either, I saw the billboard with the jeans first in the train station and one somewhere in town close to uni. My thoughts followed the exact same pattern as yours but I’m aware that because I’m a discerning person used to advertising, probably the TV would have been more revealing. Then I thought I’m not in their target audience because I don’t watch TV…the only reason gocompare and comparethemarket have made it to my ears was due to the talk of town on twitter and the way it spread. One was clever and cute, the other was so annoying and bad it was almost good.

They lost me on the billboards – “it pays to be confused.com”. Thinking of this from an outsider’s perspective, I think what do you mean it pays to be confused? Or does it pay to be ON confused.com?

I know the McDonald’s ones too and I agree that they’re ever so slightly confusing, especially after they ran the 99p chicken mayo a while ago, also with a big image of a hamburger on it. I think they forget that for a lot of people, a hamburger is 2 pieces of bread with something inbetween, whether they call it chicken mayo or triple cheeseburger.

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