We’re killing off a major character – tell us what you think
Should he stay or should he go?
This blog has bumbled along for long enough. We’ve covered all the really juicy bits from campaign work to design to reading and cooking. Along the way we’ve had a discussion with Dave Trott about Twitter and looked at the future of print and the importance of the idea. Nothing, no corner, no stone, has been left out in the first year of the blog.
And yet something is missing.
So it’s time to kill off a major character.
And we need your help to do it.
Because that’s what we do now isn’t it? Ask ask ask. Or rather we tell people we are asking because it’s all about social marketing these days, which means conversations and for that we need feedback. We say we will do what you want.
It’s as if the concept of the social conversation has supplanted simple, good ideas. As if the only way to lead is from behind. As if creativity must first be tested and endorsed before it can be valid.
I’m reminded of all those ads which tell me my teeth are my own so I should brush them my way. Or my bank is my own so I should invest in it my way. Or that I should drink, eat, smoke and murder in exactly the way I should want to. Because I’m in charge and these helpful toothpastes/snacks/axes are there for me to use any way I want to.
The ads fall over themselves to not just include us but to follow us and agree with anything we might say.
I know they are my teeth but I won’t brush them my way, I’ll brush them the way a dental expert has told me to. Because that makes sense.
There used to be ads which led the way. Which set trends alight and had us all slapping people or chanting a mantra.
They pushed a good idea.
And people respond to a good idea.
When it comes to advertising, make your own decisions and lead the way. Your way.
