A clear message is essential
Earlier this week I wrote a couple of articles (here and here) about Twitter.
They achieved three things:
1) I was followed by @davetrott – we admire his approach to advertising so this is “a good thing”.
2) Our blog traffic increased by around 900%. This is also a “good thing” and shows the degree of influence Dave has as an opinion former.
3) It cheered me up. This is a “good thing” for everyone else in the office.
All in all it shows stuff works.
