http://www.head-first.co.uk/headblog/2009/09/popco-and-the-art-of-marketing/ Read this, laugh, then ask us to pitch Thu, 05 Jan 2012 16:41:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.head-first.co.uk/headblog/2009/09/popco-and-the-art-of-marketing/comment-page-1/#comment-169 james mitchell Mon, 21 Sep 2009 14:31:07 +0000 http://www.head-first.co.uk/headblog/?p=497#comment-169 Scarlett Thomas is a don of cerebral chick-lit (you might also want to try The End of Mr Y). It did make me feel sad that I couldn't quite understand the Monty Hall problem etc, but it's a great reality check on the way most people see marketing... Scarlett Thomas is a don of cerebral chick-lit (you might also want to try The End of Mr Y). It did make me feel sad that I couldn’t quite understand the Monty Hall problem etc, but it’s a great reality check on the way most people see marketing…

]]> http://www.head-first.co.uk/headblog/2009/09/popco-and-the-art-of-marketing/comment-page-1/#comment-160 helen mccready Mon, 07 Sep 2009 12:02:05 +0000 http://www.head-first.co.uk/headblog/?p=497#comment-160 i am currently reading this book and loving it. it is teaching me about the marketing world in a light hearted, fun way; about how exciting the world of marketing can be, but also that a person can be restricted when it comes to developing ideas for a company. would recommend it to anyone for an easy interesting read, and i like the idea of the book's page edges being blue! i am currently reading this book and loving it. it is teaching me about the marketing world in a light hearted, fun way; about how exciting the world of marketing can be, but also that a person can be restricted when it comes to developing ideas for a company. would recommend it to anyone for an easy interesting read, and i like the idea of the book’s page edges being blue!

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