General Motors – Hit and run
After a century of making cars, General Motors has filed for Chapter 11 which allows GM to continue trading as long as they get their finances sorted out. The US government will then take a 60% stake in what was once the largest corporation in the world.
Fast forward to the inevitable re-launch of the brand. Forgetting for a second that they are nearly bankrupt and that the volume of negative stories of recent dealings would crush the sturdiest of independent SLA torsion bars with monotube gas-charged shocks. How would you approach the task, strategically and creatively?
The challenge would be immense but what agency wouldn’t rise to the challenge?
Consider the gauntlet down.