Understanding narrative and allowing people to participate in it is a great way to make effective products.
Category Archives: Work
There is no real risk for brands adapting their products into the digital world. The risk is in not doing it before someone else does.
Building a social media app is about the people and their interests, not the technology. Here’s how ReSporter approached that.
Some thoughts on how understanding the behaviour of different groups on social media can lead to a whole new approach in App design.
The social media campaign for Resident Evil: Mercenaries was a success. And to prove it, Head First have been short listed for an award.
The campaign for Dead Rising 2: Off The Record has had lots of fun elements. This radio script had great feedback.
Head First produces beautiful visuals to help promote products.
Social media is good at reaching large numbers of people but a good campaign should reach the right people, not the right numbers.
Dead Rising 2 goes Off The Record with a social media campaign from Head First.
Use copywriting to make your proposition clear but judge it carefully. Know what your customer is looking for and don’t oversell.