It might seem like we are all about games games games but really, who isn’t? Understanding the dynamics of the games buying public has ramifications for most other product lines because, as VW have shown, it is an inclusive and social activity.
Category Archives: Social
The new device from Apple is just the latest in consumer temptation but is it just a novelty or a sign of a major shift in social evolution?
When it comes to advertising, lead the way.
The social marketing wave is threatening to drown us all in a sea of gurus and soothsayers. It’s becoming an area of evangelists whose message should be analysed rather than embraced.
Everyone is getting in on the social networking act these days – connecting people every moment of our waking lives is on the rise and game consoles are just starting to make the same leap. Adding Facebook and Twitter to the Xbox 360 console is the first move in what will develop into something altogether bigger.
Following a recent post regarding the number of people Dave Trott follows he challenged me to explain myself; to add some persuasion to the critique. So here it is: why follow, not just some people, but lots of people, on Twitter.
What’s all this social networking business really about? Is it about forging friendships, learning things or promoting ourselves? Or is it really a combination of the last two?