Social media is good at reaching large numbers of people but a good campaign should reach the right people, not the right numbers.
Category Archives: Social
Promoting social circles sounds great but will have real implications for fostering originality and discovery on the web.
The principles of communication won’t change, no matter what turn technology takes. Learn them and use them to guide any strategy.
Don’t overwork the personalisation approach in your marketing communication.
Use social media to find new perspectives and points of view that can help extend your comfort zone and benefit your working life.
Understanding the way in which information is transmitted via Facebook and Twitter is key to developing a social media strategy.
Using stories to guide the creation of advertising can lead to a stronger emotional bond with your market.
Social networking ought to be accessible yet the tools created to manage it are often overly complex.
Does the world of social media carry with it new duties to truth? When it comes to representing others, I believe it does.