As useful as social media is, pretending it is more effective than TV advertising means you are ignoring real evidence.
Category Archives: Social
Understanding narrative and allowing people to participate in it is a great way to make effective products.
You can have all the channels you like but content is what drives people to click ‘like’. Tell a story and tell it honestly.
Marketeers are being compelled to add more strands to their campaigns through fear of missing the wave. But could this dilute or change the message?
Advertising should start the conversation in a clear, direct manner that encourages people to join in.
Building a social media app is about the people and their interests, not the technology. Here’s how ReSporter approached that.
Some thoughts on how understanding the behaviour of different groups on social media can lead to a whole new approach in App design.
The social media campaign for Resident Evil: Mercenaries was a success. And to prove it, Head First have been short listed for an award.
The campaign for Dead Rising 2: Off The Record has had lots of fun elements. This radio script had great feedback.
Look at other ways in which to engage with your customers by asking whether or not they really want to talk to you.