As the line between advertising, PR and online disappears the primary skill-set will be in having the ideas needed to start the conversations or open brand ears to what the consumer wants.
Category Archives: Opinion
When it comes to selling video games to children, advertisers are on thin ice. Is there a correlation between the game and a violent society?
Using celebrities in advertising campaigns can be brilliant. More often it can be a disastrous waste of money.
Studio director, Ged Grainger takes a look at ten things form ten years ago which made a difference to his life.
It’s the old adage, quality not quantity and in buying media this stands true. Many clients seem to be ticking the same boxes with each campaign when they should be creating their own box.
Taking a look at the past we expect nostalgia to muddy the waters of the present. But sometimes, however hard we may want to, the past isn’t always better than now.
Passing PopCo by Scarlett Thomas around the office will provoke debate and offer readers a interesting insight into marketing, crytopgraphy and umm… animal rights.
Speaking with authority is key in any presentation but being aware that the person might not, actually, have any authority is key to establishing an equal relationship conducive to a collaborative work process.
Today, Helen, a Head First intern, asks why the title of a product can’t be used to attract more women.
Head First’s intern programme brings in talented young people on their way up into their career. Their abilities and their views all make the culture of Head First that much richer and holistic. This view, by Helen McCready, takes a look at Lara Croft and her place as a female role model.