Understanding that not everyone is like you or has your access to the Internet is key to creating campaigns that are inclusive and effective.
Category Archives: Opinion
For the consumer everything is a trade off and if they understand the benefit of what they’re getting then they can decide if it’s a trade they want to make.
The push for an open Web is a struggle against what people want most – for things to just work.
Finding things that surprise us can lead to wonderful new things. Don’t rely on your regular browsing routine or on recommended searches but instead, open yourself to the possibility of the different. In advertising it can be an effective tool.
Social media is being trumpeted as the device that gives consumers a say in advertising. Whilst this may be true for some, extending the claim for everybody is a different issue altogether. This is a response to another blog.
Where are you going with that book? In the future we will all have books implanted directly into the brain. OK, maybe not. But they have evolved and will continue to. Are you ready to give people what they want?
Is Hallmark’s move into the personalised card business driven by strategy or are they just late to the party?
Viewing a company’s business decisions can be a great way of analysing your own business approach. It’s important to spin your conclusions 180 and see what you can learn from that.
The new device from Apple is just the latest in consumer temptation but is it just a novelty or a sign of a major shift in social evolution?
Can advertising be more effective if it approaches “problems” from a more positive angle? Can showing us the benefits rather than the costs be, well, more beneficial?
Trying to becoming a content provider isn’t a matter of repeating what everyone else is providing, it must think different on every level.