As useful as social media is, pretending it is more effective than TV advertising means you are ignoring real evidence.
Category Archives: Opinion
A game is a game is a game. And we are all gamers. Let’s act like gamers.
Each word matters. Good copywriting matters. Change one, take one away, and the whole thing falls apart.
There may be some truths to Marketing but rules are there to be broken. A case in point is the … Read more »
Understanding narrative and allowing people to participate in it is a great way to make effective products.
I could end right there. That headline says it all. Any advertiser, student of advertising or consumer of the world’s … Read more »
You can have all the channels you like but content is what drives people to click ‘like’. Tell a story and tell it honestly.
To really compete against Apple’s iOS products, businesses should offer us a radical new way to interact with our world.
There comes a time when innovation has to give way to marketing. In the case of Apple, the physical phone no longer matters. What it can do is the only relevant differentiator.
Don’t feel bad about not knowing the answers all the time. Take your time, think about it.