There may be some truths to Marketing but rules are there to be broken. A case in point is the … Read more »
Category Archives: Brand
Understanding narrative and allowing people to participate in it is a great way to make effective products.
To really compete against Apple’s iOS products, businesses should offer us a radical new way to interact with our world.
There is no real risk for brands adapting their products into the digital world. The risk is in not doing it before someone else does.
In focussing its Apps on the word ‘play’, Google risks undermining its relevance in the bigger picture of smartphone ecosystems.
Look at other ways in which to engage with your customers by asking whether or not they really want to talk to you.
The principles of communication won’t change, no matter what turn technology takes. Learn them and use them to guide any strategy.
Before joining the race to market your product make sure of one thing: that you have a product.
Deliver the promise is a brand value worth building on. Head First stand by it.
When it comes to your business brand, interrogate every possibility to support it and promote it. However absurd.