Are special/ultimate/legendary editions of games just a gimmick or do they offer real value to the consumer?
Category Archives: Advertising
Conversations be damned. It’s time to start listening and acting upon reviews again.
Navigating the line between great creative and effective creative.
Microsoft jump over Nintendo who must innovate now more than ever before.
Contrary to popular opinion, advertising is not on its last legs. And advertising through print and TV can be just as effective if done correctly.
A real, measurable call to action on your advertising is the simplest of things and yet often passed by in the rush to produce “pretty” advertising.
Knowing who the customer is
Does encouraging social ownership of a brand damage it or will it lead to reaching a wider audience?
Advertising by making the message bold enough to draw the people to you will lead to a highly effective campaign. You just have to have the guts to take it all the way.