Advertising without a message is a waste of money and creative opportunity. Better to hammer home a company logo than indulge in some rambling ad that serves no purpose.
Category Archives: Advertising
All advertising ought to aim to go viral. The internet hasn’t made that possible, it has merely widened its reach – or quickened it at least.
Advertising, for all at Head First, is about finding something exciting about a product and then relating it direct to the consumer. Every product has something exciting about it and it’s that which can create an emotional bond and the desire to purchase.
Can advertising be more effective if it approaches “problems” from a more positive angle? Can showing us the benefits rather than the costs be, well, more beneficial?
As the line between advertising, PR and online disappears the primary skill-set will be in having the ideas needed to start the conversations or open brand ears to what the consumer wants.
So, perfume ads – what’s all that about?
When it comes to selling video games to children, advertisers are on thin ice. Is there a correlation between the game and a violent society?
Bringing games to market in the era of digital downloads is just as challenging as it was in the days of those old fashioned things called shops.
In the interconnected world, there may be no such thing as acting locally anymore. We must think globally and create messages that work across the world.
Even the most mundane of events or products has something unique about it. To find the extraordinary we can look to the marketing managers and salesmen or we can find inspiration in the writers who observe the unique around them.