iAds will be a lovely advertising system. But it’s not new and certainly not innovative. All products can benefit from such an approach if they opt to bring the sales message to the person, not send the person to the message.
Category Archives: Advertising
Understanding that not everyone is like you or has your access to the Internet is key to creating campaigns that are inclusive and effective.
Can advertising only truly engage once it is freed from the need to inform? The rise in cool creative from “ordinary” people points to a new burst in creative engagement.
For the consumer everything is a trade off and if they understand the benefit of what they’re getting then they can decide if it’s a trade they want to make.
In a world of digital downloads how are you going to make your product stand out? At Head First we ask questions and shape the creative to suit the product.
Advertising doesn’t sell… it creates the urge to buy. This simple way of looking at our job governs the way we approach the creation of advertising.
Having a diverse product range isn’t always the same as having a choice. Finding your way to the unique selling point can be fraught with self-delusion. Understanding where choice and diversity part company is a good place to start.
Finding things that surprise us can lead to wonderful new things. Don’t rely on your regular browsing routine or on recommended searches but instead, open yourself to the possibility of the different. In advertising it can be an effective tool.
Social media is being trumpeted as the device that gives consumers a say in advertising. Whilst this may be true for some, extending the claim for everybody is a different issue altogether. This is a response to another blog.