Marketing often loses sight of the fact that the practise comes from the marketplace and gifted gabbers selling in a fast and effective way.
Category Archives: Advertising
There is more to writing ads than coming up with a clever line to appeal to broadsheet readers and University students, understanding the many different groups and sub-groups is vital to writing effective advertising.
Companies are still advertising brands by issuing declarations when they ought to be starting conversations.
Advertising is about finding the balance and understanding that a product won’t be everything to everyone.
Understanding and then utilising memory in creative can be an effective way of helping consumers see the relevance in your message.
Thinking of design and creativity briefs as a problem to be solved puts you ahead of the game and beyond the “pretty first” brigade.
In the vast, interconnected web of our consumer lives the real effort goes in knowing the many different faces of the gamer and seeing the product as they would see it rather than how the product manager would.
When it comes to writing taglines the first question creatives should ask is: is it really necessary? The second would be: really?